Case Study - Tool Man

Case Study 1 – Tool Man

John is a sales representative selling tools to garden centres and DIY stores. He travels over 1000 miles a week to see new and existing clients. For the past 20 years he has carried round a large diary, address book, large road atlas and numerous A-Z’s, as well as numerous small coins for phones. He prides himself on punctuality, but even so he is occasionally late as struggles to find a new client or is delayed by traffic. He always takes along a calculator, and a bulky sales catalogue with the latest price lists and order forms. He is usually on the road four days a week, six hours a day and spends two further hours a day completing his administration. He spends every Friday in the office ensuring all his administration and sales are handled properly. He has always said he likes the time spent in his car between appointments, as it is his time when he can listen to his CD’s undisturbed.

Here we see that John the tool man has a problem to resolves this problem there is many different things he could do here are some of my ideas:

• When John is late due traffic and road issues he could but an up to date sat nav I think this is a good idea because on some of the new sat navs they have apps which you can see where road works are and how the traffic is. Giving you the quickest safest route there making John get there on time.
• If he wants everything on one device like a smart phone e.g. IPhone, this would be suitable as he can do anything he wants such as Music...Location...Calculator...Word...Diary and ring the customer if he is running late.
• Instead of carrying lots of CDs you could get an IPod and out your music from the CDs onto this.
• Also, you could get an IPad or a tablet, these are easier to use because there bigger so clearer to see, and are big enough to use easily and there not very big so they will be easy to carry round.